PremierOil  Premier Oil is one of the world's leading independent oil exploration companies operating in some of the most difficult geopolitical environments on the planet, including major sites in Pakistan, Indonesia and Mauritania in West Africa. Company's like Premier Oil depend on attracting and retaining specialists in a diverse range of applied scientific fields, managers whose deal-making and financial expertise would stretch some of the best minds in the City, and managers whose teams are employed in some of the world's toughest working environments. People in Business helped Premier Oil review the underlying characteristics of the company culture and identify the defining features that have helped Premier Oil generate such a successful track record (Premier Oil shares were rated the 3rd highest on the FT's league table of favorite stocks in 2004). The result was a core employer brand proposition that the management board felt truly reflected “the heart, spirit and foundation” of the Premier Oil culture. This was based around 5 core values: respect (for the people and environments in which they work); professionalism (a critical differentiator for Premier Oil in what is often described as a ‘cavalier industry'); tenacity (in sticking to challenges that most other companies would not even begin to attempt); dynamism (decisiveness and speed are key to their success); and creativity (finally recognised as being at the heart of everything they have ever made a success). This proposition has subsequently been translated into a wide number of internal programmes, including: performance management, employee research, internal communications and recruitment.