Hiscox  When the long established Lloyds Insurance business, Hiscox, rejected a significant bid from US insurance giant Chubb in January 2001 it was after robust debates on the merits and demerits of the offer. Recognising the need to demonstrate management thinking to its over 400 people and win approval for its stand alone strategy (particularly after two years of poor trading results), Hiscox's CEO. Bronek Masojada, engaged PiB to help re-energise Hiscox's employer brand and focus people on the future. Following facilitation of two executive group meetings to ensure that the top management team were united in their commitment to a new way of working, People in Business conducted a listening exercise throughout the business to ensure that management knew employee views on the rejection of the bid and the new strategy, formulated a communications plan to foster a new sense of confidence, and helped introduce a range of new HR initiatives to substantiate the organisation's commitment to its people. Along with many other insurers Hiscox suffered a £30m loss due to 9/11 but then seized the opportunity of higher rates to increase share and profits since. Share price has doubled since the low after Sept 01 and Hiscox has featured consistently in the Sunday Times' ‘100 Best Companies to Work For' for the last 3 years.