Manpower  Manpower is the world's leading supplier of temporary workers, operating in 59 countries. With growing demand from their global customers for greater worldwide consistency, the new CEO, Jeff Joerres engaged People in Business to help them to identify and adopt a common set of Employer Brand values to support global standards of behaviour and service quality. People in Business conducted a broad-based listening exercise to establish which values were currently demonstrated by the organisation, and the values and behaviours that people aspired to. This incorporated both the leaders of the business and a broad cross-section of people throughout the organisation as a whole, including temporary workers. In total, People in Business consulted over 400 people in 33 countries. Once PiB had grouped these potential values into broad “families”, a significant degree of consistency was established from both a global and hierarchical perspective. Above all, the consensus called for a company that really cared for people (and the important role of work in people's lives), facilitated greater sharing of knowledge, resources and customers, and encouraged innovation by being first and being prepared to take risks. Communication of these values – “people, knowledge and innovation” – focused on the behaviours that would substantiate these values , and were followed up with a far reaching program of change incorporating: a review of the linkage between values, performance assessment and reward; the initiation of a global staff survey; a global management development programme, and more recently, a major renewal of CSR activities.