L'Oreal  When your consumer tagline has for many years been “Because you're worth it”, you have a lot to live up to in translating a brand like L'Oreal internally. For the last 2 years, People in Business have been helping L'Oreal conduct research into their UK employee's expectations and experience of the L'Oreal employer brand, including people's reasons for joining the company and the factors involved in maintaining a “dynamic and passionate working environment”. The first stage of the research was conducted in the Autumn of 2002, and involved a broad cross-section of employees from L'Oreal's three main UK office sites, in addition to store-based retail consultants. This research highlighted a number of steps that would need to be taken to bring employee experience of the brand more closely into line with the L'Oreal values and employment proposition (with a particular emphasis on maintaining a healthy work-life balance). PiB have recently followed up the above with 16 further focus groups among a similar cross section on L'Oreal employees to explore whether the changes made since 2002 have been successful in meeting the challenges identified by the previous research.